Life is all about stories – stories of patients overcoming adversity, developing new resilience, and reaching their wellness goals. Health care is many things, but at its core it delivers greater medical and physical wellness.
Stories lean into Patient Experience which is the currency of patient loyalty and new growth.
Patient loyalty is a proven business multiplier producing good Reviews, referrals, Testimonials, and free shout outs on social media.
Consumer expectations are always important, especially in transactional health care. Change is accelerating now as providers reimagine health care against a backdrop of reduced reimbursement and continued market consolidation.
Health care has an opportunity to create a new Wellness Paradigm with new cures, new technologies, and preventative medicine, what long time CEO, Michael Dowling, called ‘Upstream Medicine’.
The role of PCP’s could be expanded to include preventative medicine. Some providers have incorporated holistic healing and hired alternative practitioners to meet this need. Again, reimagining health care is a must.
The Pandemic exposed America’s wellness deficit. In addition, we have an epidemic of mental illness and substance abuse disorder, and a shortage of psychiatrists, clinical psychologists, and clinical social workers.
Identifying ‘frequent fliers’ to the ED who have a mental illness with several comorbidities is a first step; providing regularly scheduled OP visits for them prevent disruptive ED visits, delivers more effective heath care, and saves money.
State-certified professional peers work hand-in-glove with a clinical team to deliver better outcomes, reduced costs, and less recidivism for those who have had a break from reality.
Medicine has discovered new cures and better treatments for disease and cancers.
Consumers are ‘pushing’ medicine for greater wellness while biohackers are at the front of some of this change. Consumers have a renewed thirst for greater physical, mental, and spiritual wellness.
More Big Picture change is headed our way. Authentic stories of patient courage, resilience, and wellness recovery can make an emotional connection with consumers and are a serious market differentiator in brand strength and reach.
We are conceptualizers, data-driven problem-solvers, and entrepreneurs with experiential knowledge.
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