No change occurs in a vacuum – that’s why we always generate a fresh market analysis of service line and brand strength.

You already have all of the demographic data you need to generate a geomap of the current patient portfolio by zip code. This should include a service line overlay for areas of coverage with the kind of detail that lends itself to launching different growth strategies to reinforce brand strength and extend brand awareness (reach).

Is this smart stuff, a worthless exercise, or a fool’s errand?

It matters now more than ever to know how consumers ‘find’ your hospital, how your brand affects different service lines in your market, which service lines are emerging as strong ones, how your market is changing both demographically and materially, and how effective your patient engagement and patient experience strategy are in leveraging patient loyalty.

It’s all in the data and all of it should be in your EHR. You need this delineated in different modules to be able to project the net revenue impact of change, including enhancements to individual process or likely change among the many moving parts.

Here are a few initiatives that now can be measured for their potential net revenue impact:

• A build-out of the Digital Front Door to strengthen the patient funnel
• A new branding and marketing campaign for growth
• Change in the patient engagement strategy to enhance patient experience
• A new patient loyalty campaign
• A new ‘Upstream Medicine’ launch
• A new series of patient education on-demand videos

Yes, it’s all in the data. We use trend analysis, financial modeling, and predictive analytics because they are powerful problem-solving weapons.

See what ‘Q’ can do for you!