Q4400

Patient Engagement strategies are key to Patient Experience, the new currency of patient and community loyalty.

An effective Patient Engagement program begins with a consumer’s first interaction with your hospital.

Most consumers do their own research on hospital and physician providers, thus it’s an imperative to have a well-designed website with good information about the services you provide.

This should include pricing for the 300 shoppable services, a patient-friendly pricing estimator tool, and the ability for the patient to determine his out-of-pocket payment responsibility.

In addition, the hospital website should post fresh new content regularly and have streamlined navigation with effective linkage.

Pricing transparency is now a federal mandate, but it’s also smart business as a market differentiator.

More consumers now seek a digital experience to register and obtain information.

Digital registration is here, including the ability for a consumer to schedule an initial telehealth or traditional visit with a PCP.

This requires a built-out digital platform with skilled Registration staff readily available as back-up if there is a question.

Each staff touchpoint after Registration should demonstrate and reinforce a commitment to making the patient’s experience optimum. This requires excellent people skills, starting with the ability to establish an easy rapport with the patient.

Patients of all ages are generally nervous before a procedure or admission. Nurses are especially adept at calming patients which makes them feel both safe and valued.

Indeed, everything a nurse does with and for a patient should be consistent with the Gold Standard of Care.

Regular Team Member meetings strengthen staff commitment to delivering effective Patient Engagement and care. They also facilitate resolving an issue or enhancing the process.

The typical OP journey starts with Registration, and can include a surgical procedure, diagnostics, or laboratory service.

There is no going back now. The challenges of the pandemic have changed health care irrevocably in how providers engage patients and meet new challenges.

An effective Patient Engagement strategy strengthens patient and community loyalty, and generates more personal referrals and testimonials that grow your business.

Digital analytics can measure key metrics, including different data slices of website traffic, social media followers, patient posts, patient testimonials, patient referrals, and community posts that reference the hospital.

Tracking these metrics enables you to quantify the impact of your social media and digital marketing campaigns which are now a key driver for the new patient funnel.

Keeping score also will confirm the efficacy of your Patient Engagement strategy.

Ours combines the best of data analysis, digital marketing, and classical conceptualization.

See what ‘Q’ can do for you!