Market
- Marketing differentiators
- Market Change
- Future
Our Process
Pricing can be a powerful market differentiator.
We provide a fresh market analysis of the competition to confirm positioning by price and then drill-down to the different drivers of patients and revenue. We use data analysis to deliver actionable intelligence that will help you deploy additional market pricing differentiators to take advantage of change from the pandemic.
Pricing transparency, rationality, and defensibility are part of smart digital branding and marketing. Data analysis confirms brand strength (reputation and reach) which converts more consumers to new patients, and typically results in more new referrals and testimonials on social media and by word-of-mouth advertising.
Data insights and important takeaways are key to decision-making. We tease data to determine the changing statistical relationships to keep score, uncover targets of new opportunity, model future financial performance, and measure the net revenue impact of change whether it’s market-driven or a purposeful new strategy.
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Deliverables
1. Generate data takeaways that enable you to strengthen select revenue drivers
2. Provide key data insights at the earliest so you can grow and tweak service lines
3. Provide new takeaways from digital platform data so you can optimize the conversion of consumers to loyal new patients
4. Provide compelling data insights for different potential APM’s
5. Surface new targets of opportunity from charge data in the communities you serve for an effective wellness initiative
Each data insight and takeaway change comes with a unique value proposition. The future of health care is full of opportunity for those who embrace innovation supported by data that enables you to measure the net revenue impact of each potential change. We use algorithmic analysis to make sense of the data.