Market disruption stimulates innovation. More change always brings more opportunity. The steadfast goal remains to deliver effective patient-centric, evidence-based medicine that produces positive patient outcomes.

An effective digital build-out should have a Concierge component to ensure the initial consumer touch point is welcoming, informative, and compelling. Knowing your key takeaways from consumer data will help you hone the Digital Front Door, the patient engagement process, and each patient touch point.

Also, this data is useful in assessing the Retail Strategy, physician alignment and recruiting, and potential wellness initiatives.

An effective Patient Engagement strategy and favorable patient outcomes create a positive Patient Experience, the new currency of growth.

Upstream Medicine is grounded in smart Wellness Initiatives for the communities you serve. This could include a new series of online video education subjects, hospital wellness clinics, and Concierge supports to build consumer interest and buy-in.

Upstream Medicine is both a target and goal, but getting there will take a concerted effort. It is a natural addition to the Retail strategy.

Drilling-down to the social determinants of health will help you create new programs and supports for those at-risk. Perhaps this could include a Behavioral Health build-out with clinical-peer partnerships, community walk-in clinics, and crisis intervention teams.

The goal of Behavioral Health is to engage more consumers who have a mental illness or Substance Abuse Disorder (SUD) so they can make that first step to hope and learn to live a wellness recovery lifestyle.

Problem-solvers seek real solutions.

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